U3 CAPITAL NETWORK GLOSSARY

SaaS & Software Glossary

Plain-language terminology for SaaS and software founders, buyers and investors. Definitions are designed to support clearer private-market conversations. Technical, legal, tax, engineering and transaction meanings can vary by agreement, reporting standard and jurisdiction.

Adjusted EBITDA

EBITDA adjusted for identified items intended to better represent normalized operating performance; the appropriateness of adjustments depends on the facts and transaction.

Annual Contract Value (ACV)

The annualized value of contracted recurring revenue under a stated methodology.

Annual Recurring Revenue (ARR)

The annualized value of recurring subscription revenue, commonly used to describe the scale of a subscription software business.

Benchmark

A reference point used for comparison, such as a market metric, transaction observation, operating statistic or pricing indicator.

Burn Rate

The rate at which a company consumes cash over a stated period.

Churn

The loss of customers or recurring revenue over a period of time.

Committed Annual Recurring Revenue (CARR)

An annualized recurring-revenue measure that may include contracted recurring revenue not yet fully reflected in current ARR; definitions vary by company.

Comparable Company

A company selected for comparison because relevant business, financial, market or operating characteristics may be similar; comparability is a matter of judgment.

Comparable Transaction

A prior transaction used as market context because relevant characteristics may be similar to the opportunity being considered.

Customer Acquisition Cost (CAC)

The cost associated with acquiring a new customer, calculated according to the company's chosen methodology.

Customer Concentration

The degree to which revenue or cash flow depends on a relatively small number of customers.

Data Room

A controlled repository used to organize and share confidential diligence materials with authorized parties.

Founder Liquidity

Cash proceeds received by a founder or shareholder from selling part or all of an ownership interest.

Founder Liquidity & Recapitalization

Cash proceeds received by a founder or shareholder from selling part or all of an ownership interest.

Gross Margin

Revenue remaining after specified direct costs, expressed as an amount or percentage under the company’s accounting methodology.

Gross Retention

The percentage of recurring revenue retained from an existing customer base before expansion revenue, according to the company's measurement method.

Gross Revenue Retention (GRR)

The percentage of recurring revenue retained from an existing customer cohort before expansion revenue, under the stated methodology.

Growth Capital

Capital intended to support expansion rather than solely provide shareholder liquidity.

Illustrative Market Range

A non-binding range generated from stated information, benchmarks and assumptions for preliminary discussion; it is not an offer, appraisal or formal valuation.

Lifetime Value (LTV)

An estimate of the economic value generated by a customer over the customer relationship; calculation methods vary.

Logo Churn

The percentage of customers or accounts lost during a period, distinct from revenue churn.

Market Value Explorer

A U3CN engagement tool that uses supplied information and stated assumptions to generate an illustrative scenario or market range for preliminary discussion.

Monthly Recurring Revenue (MRR)

Recurring subscription revenue expressed on a monthly basis.

Net Dollar Retention (NDR)

A recurring-revenue retention measure closely related to net revenue retention, reflecting expansion, contraction and churn within an existing customer cohort.

Net Revenue Retention (NRR)

A measure of recurring revenue retained from an existing customer cohort after contractions, churn and expansions, according to the company's measurement method.

Normalized Earnings

Earnings adjusted for identified non-recurring, owner-specific or unusual items to support analysis of ongoing operating performance.

Recurring Revenue

Revenue that repeats under subscriptions, contracts, maintenance relationships or other continuing arrangements.

Revenue Churn

The percentage of recurring revenue lost during a period before or after specified expansion effects, depending on the methodology.

Rule of 40

A SaaS heuristic that commonly compares growth rate plus a profitability or cash-flow margin, with methodology varying by analyst.

Runway

The estimated time a company can continue operating before available cash is exhausted under stated assumptions.

Sensitivity Analysis

A comparison showing how an output changes when one or more assumptions are changed.

Strategic Alternatives

Potential paths considered by a company or its shareholders, which can include raising capital, recapitalizing, partnering, acquiring, selling part of the company or pursuing a full exit.

Total Contract Value (TCV)

The total contracted value expected over the stated term of a customer agreement, subject to its terms.

Trailing Twelve Months (TTM)

The most recent twelve-month period used to summarize revenue, earnings, payments or another operating measure.

Usage-Based Pricing

A pricing model in which customer charges vary with measured product or service usage.

Valuation Multiple

A ratio used to relate an observed or assumed value to a financial or operating metric such as revenue or EBITDA.

Vertical SaaS

Software designed primarily for the workflows or needs of a specific industry or market vertical.

Need the broader terminology?

Use the U3CN Master Glossary or return to the SaaS & Software section.